How AdWords Determines How Much You Pay Per Click
Back in the good old days, AdWords worked in a very basic way. The higher your bid per click, the higher your position. Simple. There are a lot of other PPC networks still operating on this model and...
View ArticleIs Your Business Model In Line With Google’s?
Google is known for taking an extremely hard line approach to those using it’s products that break their policies. This goes for every product, including AdWords. With adsense, if you click your ads...
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Geo Target Your Way To A Higher CTR & Quality Score
Improving your CTR is now the single biggest thing you as an advertiser can do to improve your AdWords quality score and reduce your CPC. When it comes to CTR, every little helps. Today, I’m going to...
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How to Maximize Your Click-Through Rate and Add More Control to Your Landing...
In the organic search listings you’re probably familiar with Sitelinks. They are the collection of links that appear below the search result for your website, and they link to the main pages of your...
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AdWords Coupon Codes – Common Problems and Questions
Google recently sent out promotional coupon codes to all of its Google Analytics users for use in AdWords, as a way to encourage website owners to try out AdWords. Often third parties such as web...
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What Every AdWords Advertiser Should Know About Quality Score – The Ultimate...
Do you need to improve your AdWords Quality Score? Do you want to understand what Google wants from you as an advertiser in exchange for a decent Quality Score and lower click prices? Today I will...
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The Google Shopping Upgrade Simplified – What You Need To Know (The Short...
You’re Product Listing Ads are getting upgraded to Google Shopping whether you like it or not. This really is not a bad thing. In fact, it’s a great thing. As many of you who run PLAs know (Sorry Irish...
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A Comprehensive Guide To Tracking AdWords Call Conversions Using Google Tag...
Earlier this month, Google released a much needed tracking feature in AdWords. Website Call Conversions. We’ve been playing with it in beta for quite some time and I’m surprised that it didn’t get much...
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How Safe is Your CTR With AdWords? – Not Very! – Google Sheds the Bold
Have you done a Google search lately?If you work on AdWords, probably not. We tend to work on the UI or in Editor and too often we miss the forest for the trees. Go on, do a search for a competitive...
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How To Track Conversions Without a Thank You Page
Not all conversions and not all websites are created equally. Sometimes, your website or what you class as a conversion doesn’t fit neatly into the box that Google thinks most conversions fall into....
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